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Research papers

The recognition and systematic study of phenomena of diffusion or contagion

In the times in which we live, there is perhaps no problem so fundamental, and which yet is so little taken into account in marketing research, as that of the effects of personal communication in all its diverse forms. While the idea of the existence...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Marc Vincent
June 15, 1980
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Citation

Vincent, M. (1980a, June 15). The recognition and systematic study of phenomena of diffusion or contagion . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-recognition-and-systematic-study-of-phenomena-of-diffusion-or-contagion-